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Snapchat Chooses CrossInstall

Snapchat chooses CrossInstall as Preferred Creative Partner

Debunking the First-Price Auction Fallacy

The advertising ecosystem and auction bidding process is an intricate entanglement, and changes can easily throw it off balance. Although many experts have argued that the industry should move towards a first-price auction model, doing so would not solve the problems it professes to fix. And worse, first-price auctions pose a threat to the stability and balance of the entire ecosystem.

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Maximize Your Budget With Advertising’s Power Couple - Broadcast + Mobile

Traditional and new forms of advertising have recently gone head to head in a contradictory way - as if they are mutually exclusive. In fact, traditional and new forms of advertising are actually a power couple to achieve your revenue goals. A comprehensive use of both traditional and new forms of media can help you achieve the “Super Bowl Effect,” ensure you can track your brand awareness and engagement, and have a plan to counteract people who don’t watch your broadcast ads.

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CEO Guest Post: Interactive Ads - How to Solve the Mobile Attribution Problem

The mobile gaming industry is considered to be at the forefront of performance marketing. Gaming marketers have developed sophisticated methods for tracking the lifetime value of every paid user they’ve acquired. As emerging ad formats such as playable ads become more common, it becomes necessary to reconsider how attribution methods can evolve as the industry does.

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5 Tips to Launch Your ROI-Driven Interactive Advertising Strategy

The world of the one click wonder is over. If you want to capture users’ attention and drive conversions, you need to think beyond only whether users will click or not click on your ad. Because you are taking an ROI-first approach, interactive ads are 100% trackable, personalized, and prioritize users first. If you are patient in your data-driven and creative mentality, you will be rewarded with results.

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