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Snapchat Chooses CrossInstall

Snapchat chooses CrossInstall as Preferred Creative Partner

CEO Guest Post: Interactive Ads - How to Solve the Mobile Attribution Problem

The mobile gaming industry is considered to be at the forefront of performance marketing. Gaming marketers have developed sophisticated methods for tracking the lifetime value of every paid user they’ve acquired. As emerging ad formats such as playable ads become more common, it becomes necessary to reconsider how attribution methods can evolve as the industry does.

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5 Tips to Launch Your ROI-Driven Interactive Advertising Strategy

The world of the one click wonder is over. If you want to capture users’ attention and drive conversions, you need to think beyond only whether users will click or not click on your ad. Because you are taking an ROI-first approach, interactive ads are 100% trackable, personalized, and prioritize users first. If you are patient in your data-driven and creative mentality, you will be rewarded with results.

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